# Groxyn

> Groxyn is a B2B GTM (go-to-market) and Revenue Operations agency. We engineer predictable pipeline for B2B companies by combining cold email, cold LinkedIn DMs, and cold calling with world-class automation, CRM management, and revenue operations. Tagline: "The science of breathable growth."

> For a detailed reference with full resource summaries, FAQ, and benchmarks, see: https://groxyn.com/llms-full.txt

Groxyn builds and runs complete go-to-market systems — not slide decks. Most clients have multi-channel campaigns live within 2–3 weeks and their first booked meetings within 3–4 weeks, with predictable pipeline inside 90 days. Every domain, sequence, enrichment table, and CRM pipeline is built inside the client’s own accounts (full ownership, no black boxes).

## What Groxyn does (services)

- **GTM Engineering**: End-to-end go-to-market motion — ICP definition, messaging, channel strategy, and full technical implementation as a working system.
- **Revenue Operations (RevOps)**: Align sales, marketing, and customer success under one unified revenue engine.
- **CRM Management**: Certified implementation, migration, and optimisation for HubSpot, Salesforce, and Pipedrive.
- **Sales Automation**: Wiring the full sales stack so nothing falls through the cracks.
- **Pipeline Optimisation**: Finding and fixing funnel leaks to convert more pipeline into closed revenue.

## Outbound channels (one integrated system)

- **Cold Email**: Hyper-personalised sequences built with Clay; sent via Instantly, Smartlead, and Email Bison. Includes domain infrastructure, warm-up, and deliverability so emails land in the primary inbox.
- **Cold DMs (LinkedIn)**: Targeted LinkedIn outreach at scale — connection requests, personalised messages, and follow-up sequences (Heyreach + Clay), timed alongside email.
- **Cold Calling**: Data-enriched call lists built from the ICP (Apollo); every call logged and every interested lead routed straight into the CRM.

## Tech stack Groxyn works with

HubSpot, Salesforce, Pipedrive, Clay, Instantly, Smartlead, Email Bison, n8n, Apollo, LinkedIn, Heyreach.

## Typical results after 90 days

- ~3× average pipeline growth
- +88% pipeline generated (average increase)
- 95% CRM data quality post-implementation
- −28% sales cycle length (faster close)
- +80% lead-to-demo conversion rate
- 50+ GTM systems built

## The Groxyn Playbook (engagement process)

1. **Discovery & Diagnosis** — free 30-minute call on business, ICP, stack, and goals.
2. **GTM Audit & Roadmap** (Week 1) — audit CRM, outreach, messaging, and funnel; prioritised roadmap with projected impact.
3. **Infrastructure Build** (Weeks 2–3) — Clay tables, sequencer setup, domain warm-up, CRM pipelines, LinkedIn flows, call lists.
4. **Multi-Channel Launch** (Week 4) — email, LinkedIn, and calling launch simultaneously, feeding the CRM.
5. **Optimise & Scale** (Day 30 onward) — weekly iteration on reply rates, meetings booked, and pipeline value.

## Free GTM Tools

Groxyn publishes free GTM and revenue-operations tools at https://gtm.groxyn.com:

- **TAM Report Builder** (live) — generates a full TAM / SAM / SOM market-sizing report.
- **Cold Email ROI Calculator** (coming soon) — forecasts meetings and pipeline from list size, reply rate, and close rate.
- **Deliverability Checker** (coming soon) — audits SPF, DKIM, DMARC, and domain warm-up.
- **ICP Builder** (coming soon) — turns best customers into a repeatable ideal-customer profile.
- **CRM Health Scorecard** (coming soon) — grades HubSpot / Salesforce / Pipedrive setup.
- **Pipeline Leak Finder** (coming soon) — surfaces where deals stall and quantifies lost revenue.

## About the name

"Gro-" represents business expansion; "-xyn" derives from Oxygen — the vital element that fuels life. The brand idea: growth that is light, sustainable, and "breathable." Core principles: build first/talk second, revenue is the only metric, and radical transparency.

## Resource Library (22 free GTM guides)

Groxyn publishes a comprehensive library at https://groxyn.com/resources/groxyn/ covering:
- The Groxyn Growth Playbook (5-phase methodology)
- Cold Email Deliverability (7 pillars, domain infrastructure checklist)
- ICP Definition Framework (5-layer model + validation)
- B2B Outbound Benchmarks 2026 (cold email, LinkedIn, cold calling data)
- CRM Implementation Guide (HubSpot vs Salesforce vs Pipedrive)
- Cold Email Copywriting Framework (4-rule + 4-line structure)
- Revenue Operations Blueprint (4 pillars of RevOps)
- Multi-Channel Outbound Playbook (14-day coordinated sequence)
- LinkedIn Outbound Strategy (profile, requests, DMs, volume limits)
- Sales Automation Workflows (8 essential workflows)
- Domain Infrastructure Setup (DNS, mailbox-to-volume formula)
- GTM & Revenue Operations Glossary (20+ terms)
- Cold Email First Principles (5 principles that drive replies)
- Clay Data Enrichment (table structure, AI prompting, waterfall order)
- AI for Cold Email (where AI helps vs falls short)
- Google Maps Lead Generation (for local/service businesses)
- Lead Filtering & Buying Signals (6 signals + scoring model)
- CRM for Startups (decision matrix by stage)
- Open Tracking Debate (data on deliverability impact)
- Email Waterfall Enrichment (coverage rates, verification)
- Outbound Tech Stack (5-layer architecture, cost breakdown)
- Lead Magnets for B2B (what works vs what doesn't)

## Key pages

- Home: https://groxyn.com/
- GTM Tools: https://groxyn.com/gtm-tools/
- Resources (22 free guides): https://groxyn.com/resources/groxyn/
- Playbook: https://groxyn.com/playbook/
- Testimonials: https://groxyn.com/testimonials/
- About: https://groxyn.com/about/
- GTM Tools app: https://gtm.groxyn.com/
- Full LLM reference: https://groxyn.com/llms-full.txt

## Contact & booking

- Book a free strategy call: https://cal.com/shoaib-raza-k4lvk3/30min
- LinkedIn: https://www.linkedin.com/company/groxyn/

## Who Groxyn is for

B2B founders, heads of sales, and revenue leaders at SaaS companies, agencies, and professional/technical services firms who want a predictable, multi-channel outbound system and clean revenue operations — without building an in-house GTM team from scratch.